Post by warner123 on Feb 26, 2024 23:13:58 GMT -5
Nowadays everyone talks about the crisis, but some sectors do not seem to be affected. The crisis is being felt in almost all sectors, from cars to tourism and large-scale retail trade. E-commerce, on the other hand, is a sector that also grew by over 20% in 2008 . Good news from the study by the Netcomm Observatory - School of Management of the Polytechnic of Milan on the e-commerce scenario in Italy. In fact, even in 2008 there was a double-digit growth (21%) in sales generated by e-commerce sites in Italy which amounted to around 6 billion euros . The incidence on total consumer sales is just over 1% . Not much when compared to the European average (around 7%) or some countries such as the USA and UK (over 10%).
But there are some ongoing trends - which are becoming more pronounced in this Uruguay Mobile Number List period of crisis - which seem to herald a further and strong development of e-commerce in Italy too: 1) First of all, on the user side, there is a growth in familiarity with using the internet in the purchasing process. In particular, search engines are widely used (95% of web users), specialist portals (such as Ebay) and price comparison sites such as Kellkoo (45%). In times of hardship, the search for the best purchasing conditions becomes essential. 2) Secondly, the web can represent for many companies - especially SMEs - the only accessible sales channel to reach new markets , in Italy but above all abroad.
There are many small-medium companies, especially made-in-Italy, that have excellent products but do not have their own distributors or shops. Creating an e-commerce project and promoting it online today has costs that are largely affordable even for an SME. 3) Even for more structured companies, which already have "physical" distribution, the web represents an alternative sales channel that can reach consumers who would otherwise be out of reach. Furthermore - given the very low intermediation costs - it allows products to be offered on the market at prices that can be 40-50% lower than traditional distribution. In Italy, online operators (the so-called DOT.com) mainly manage e-commerce sites (around 50% of the total). This is because there is still reluctance on the part of manufacturing companies and large-scale distribution (apart from a few cases such as Esselunga and MediaWorld) to invest in an alternative channel such as e-commerce. Sometimes there is the fear of cannibalizing traditional distribution, sometimes there is a lack of resources and skills.
But there are some ongoing trends - which are becoming more pronounced in this Uruguay Mobile Number List period of crisis - which seem to herald a further and strong development of e-commerce in Italy too: 1) First of all, on the user side, there is a growth in familiarity with using the internet in the purchasing process. In particular, search engines are widely used (95% of web users), specialist portals (such as Ebay) and price comparison sites such as Kellkoo (45%). In times of hardship, the search for the best purchasing conditions becomes essential. 2) Secondly, the web can represent for many companies - especially SMEs - the only accessible sales channel to reach new markets , in Italy but above all abroad.
There are many small-medium companies, especially made-in-Italy, that have excellent products but do not have their own distributors or shops. Creating an e-commerce project and promoting it online today has costs that are largely affordable even for an SME. 3) Even for more structured companies, which already have "physical" distribution, the web represents an alternative sales channel that can reach consumers who would otherwise be out of reach. Furthermore - given the very low intermediation costs - it allows products to be offered on the market at prices that can be 40-50% lower than traditional distribution. In Italy, online operators (the so-called DOT.com) mainly manage e-commerce sites (around 50% of the total). This is because there is still reluctance on the part of manufacturing companies and large-scale distribution (apart from a few cases such as Esselunga and MediaWorld) to invest in an alternative channel such as e-commerce. Sometimes there is the fear of cannibalizing traditional distribution, sometimes there is a lack of resources and skills.
