Post by rabia85852 on Oct 26, 2024 3:26:55 GMT -5
Therefore, we could define color psychology as the study that analyzes the impression and sensation that the observation of each color causes on people . In the branches of advertising and marketing, it is used to analyze the sensation and impression that it leaves on the target audience and the emotions and feelings that it can provoke. Its application to marketing and advertising is based on the ability of users to react to the perceptions received, in this case by color. But this set of perceptions is not only used when designing a corporate identity manual or a campaign, it is also used to design a location, vehicle or any other means by which your company can be seen.
With colors and their correct use we can be able to provoke feelings such as joy, calm, desire, passion or irritability. The emotions that we are able to transmit are decisive when deciding on a purchase . The correct choice of colors can make the difference in bringing the on page seo service customer to our brand. The marketing color range Once the concept of colour in marketing and its relation to people's apprehensions when making decisions on their own have been defined, I will try to define the meaning of each of the base colours in the sense of people. Logically this is not a mathematical rule, the perceptions of each individual when visualising a colour are not always the same, although they have many similarities.
There are several tools to design your color palette. Here is a guide to free tools where you will find some surprising ones. One of the best is undoubtedly the Adobe Color Wheel , a magnificent application that is also free and allows you to search and combine colors, as well as learn about trends and download color palettes from reference images. I recommend having it in your tools folder, it will be very useful. On the other hand, influences and colors are related to each other; that is, the greater the following of social leaders, the greater the acceptance of the color and therefore the greater the proliferation of the most accepted ones. Graphic representation of colors For the graphic design of your logos or marketing campaigns you should know the types of color standards that you can and should use.
CMYK and RGB are the two color standards for user-level work as well as for more professional designs, just like Pantone. Let's see their characteristics: CMYK It is the color standard when designing for printing . It is basically what in terms of graphic arts has always been called four-color process . Printers use these four ink colors: Cyan , Magenta , Yellow and Key ) and the mixture of them results in the final art that a print generates. CMYK colors are not bright, quite the opposite of RGB , and I recommend designing with this standard. Converting CMYK to RGB is simple, the reverse is almost impossible. RGB We are talking about a combination of three primary colors : Red , Green and Blue .
These are the basic colors and always on the light that the screen uses for the design of images. If CMYK takes us to paper , RGB takes us directly to the monitor . Hexadecimal colors It is a classification to represent the colors we appreciate in a format that a computer can interpret and display on a monitor. Its nomenclature is more common and precise and they are the "technical brothers" of RGB colors . They are color codes with 6 digits preceded by the # sign and their use is common on web pages and multiple software applications .
With colors and their correct use we can be able to provoke feelings such as joy, calm, desire, passion or irritability. The emotions that we are able to transmit are decisive when deciding on a purchase . The correct choice of colors can make the difference in bringing the on page seo service customer to our brand. The marketing color range Once the concept of colour in marketing and its relation to people's apprehensions when making decisions on their own have been defined, I will try to define the meaning of each of the base colours in the sense of people. Logically this is not a mathematical rule, the perceptions of each individual when visualising a colour are not always the same, although they have many similarities.
There are several tools to design your color palette. Here is a guide to free tools where you will find some surprising ones. One of the best is undoubtedly the Adobe Color Wheel , a magnificent application that is also free and allows you to search and combine colors, as well as learn about trends and download color palettes from reference images. I recommend having it in your tools folder, it will be very useful. On the other hand, influences and colors are related to each other; that is, the greater the following of social leaders, the greater the acceptance of the color and therefore the greater the proliferation of the most accepted ones. Graphic representation of colors For the graphic design of your logos or marketing campaigns you should know the types of color standards that you can and should use.
CMYK and RGB are the two color standards for user-level work as well as for more professional designs, just like Pantone. Let's see their characteristics: CMYK It is the color standard when designing for printing . It is basically what in terms of graphic arts has always been called four-color process . Printers use these four ink colors: Cyan , Magenta , Yellow and Key ) and the mixture of them results in the final art that a print generates. CMYK colors are not bright, quite the opposite of RGB , and I recommend designing with this standard. Converting CMYK to RGB is simple, the reverse is almost impossible. RGB We are talking about a combination of three primary colors : Red , Green and Blue .
These are the basic colors and always on the light that the screen uses for the design of images. If CMYK takes us to paper , RGB takes us directly to the monitor . Hexadecimal colors It is a classification to represent the colors we appreciate in a format that a computer can interpret and display on a monitor. Its nomenclature is more common and precise and they are the "technical brothers" of RGB colors . They are color codes with 6 digits preceded by the # sign and their use is common on web pages and multiple software applications .
